Why Your Business Needs a Winning Website Strategy
Hi, I’m Andy the founder of The Blog House LTD, and I’ve been helping businesses grow online since 2002. I started this company back in 2009 because I saw so many businesses struggling to get real results from their websites. Either their sites weren’t ranking on Google, the user experience was poor, or they just weren’t converting visitors into customers.
I’ve spent the last two decades working with platforms like WordPress and Shopify, and I’ve seen firsthand how the right website strategy can completely transform a business. A well optimised website isn’t just a nice-to-have – it’s a powerful tool that can drive consistent traffic, generate leads, and boost sales.
In this post, I’m going to share how I help businesses succeed online using Shopify and WordPress. I’ll cover the advantages of each platform, explain why my approach works, and give you actionable tips that you can apply to your own website. Whether you’re just starting out or looking to take your site to the next level, this guide will help you make smarter decisions about your online presence.
Why I Work with WordPress and Shopify
1. Why I Love WordPress for Business Websites
I’ve been building websites with WordPress since 2005, and it’s still my favourite platform for content-based sites and business websites. Over 43% of the internet runs on WordPress, and for good reason—it’s powerful, flexible, and endlessly customisable.
Here’s why I recommend WordPress for most business sites:
✅ Flexibility: WordPress allows you to build anything from a simple blog to a complex membership site.
✅ SEO Power: Google loves WordPress. Its clean code and customisable structure make it easier to rank higher in search results.
✅ Scalability: Whether you’re a small business or a global brand, WordPress can grow with you.
✅ Community and Support: With thousands of developers and designers contributing to the platform, you’ll never struggle to find solutions or support.
Read more about our WordPress services
2. Why Shopify is My Go-To for eCommerce
If you’re wanting to sell a lot of products online, Shopify is hands down the best platform. I’ve been working with Shopify since 2019, and I’ve helped multiple clients transform their eCommerce businesses with it.
Shopify makes it easy for businesses to launch and scale an online store without getting bogged down by technical issues. Here’s why I love it:
✅ Ease of Use: Shopify takes care of hosting, security, and payments so you can focus on selling.
✅ Mobile Optimisation: With most online shopping happening on phones, Shopify ensures your store looks great and functions perfectly on any device.
✅ Built-In Marketing Tools: From SEO to email marketing to social media integration, Shopify has it all.
✅ Scalability: Whether you’re processing 10 orders a week or 10,000, Shopify can handle it.
✅ Trusted: Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, Supreme and many more
Read more about our Shopify services
How I Help Businesses Succeed
1. Strategic Planning and Setup
Every successful website starts with a strategy. Before I build anything, I take the time to understand your business goals, your target audience, and the competitive landscape.
Here’s what that process looks like:
✔️ Business Discovery: I’ll sit down with you to learn about your products, services, and target customers.
✔️ Competitor Analysis: I’ll research what your competitors are doing and identify opportunities to give you an edge.
✔️ Keyword Research: I’ll find high-value keywords that your audience is searching for and incorporate them into your site content.
✔️ Platform Selection: Based on your goals, I’ll recommend the best platform—WordPress or Shopify—and explain why it’s the right fit.
This step ensures that we’re building a site that’s designed to succeed from day one.
2. Custom Web Design and Development
Design matters—a lot. A poorly designed site can drive visitors away, while a sleek, fast, and user-friendly site will keep them engaged and ready to buy.
When I build a site, I focus on:
✔️ Fast Loading Speed: If your site takes longer than 2 seconds to load, you’ll lose visitors.
✔️ Mobile-Friendly Design: Over 70% of traffic now comes from mobile – your site needs to work flawlessly on all devices.
✔️ SEO-Friendly Structure: From URL slugs to meta descriptions to image alt tags, I make sure every element is optimise for search engines.
✔️ Conversion Optimisation: Clear calls to action, intuitive navigation, and fast checkout processes ensure that visitors turn into customers.
3. SEO That Drives Traffic
I’ve been working in SEO since 2002, and I know what it takes to rank on Google. A beautiful site is worthless if no one can find it – that’s why I bake SEO into every site I build.
Here’s how I approach SEO:
✅ On-Page SEO: I’ll optimise your titles, headers, images and internal links to make sure Google understands your content.
✅ Technical SEO: Site speed, mobile responsiveness, and clean code are essential for search rankings.
✅ Content Strategy: I’ll help you develop a blog or content plan that targets relevant keywords and answers your customers’ questions.
✅ Local SEO: If you’re a local business, I’ll make sure you show up in Google Maps and local search results.
Read more about our SEO Services
4. Ongoing Support and Performance Monitoring
A website isn’t a “set it and forget it” project. Once your site is live, I offer ongoing maintenance and support to keep it running smoothly and improving over time.
✔️ Regular Updates: I can keep plugins, themes, and security features updated.
✔️ Performance Monitoring: I can use tools like Google Analytics to track how your site is performing and identify opportunities for improvement.
✔️ SEO Adjustments: As search algorithms change, I canadjust your SEO strategy to keep you ranking high.
✔️ Content Updates: I can help you create fresh content to keep visitors engaged and improve your search visibility.
Top Tips for Business Owners
✅ Invest in SEO from Day One – It’s easier to build a site right the first time than to fix problems later.
✅ Prioritise Mobile Experience – Most traffic comes from phones—your site needs to look and work perfectly on small screens.
✅ Content is King – Regular blog updates and product descriptions help boost rankings and engage visitors. I am aware this blog has not been updated nearly enough but I’ve been full time helping clients grow until recently 😵💫
✅ Don’t Ignore Speed – A fast site not only improves user experience but also helps your Google rankings.
✅ Test and Improve – Use data to track what’s working and make adjustments over time.
Why Work with Me?
I’ve been in this business for over 20 years, and I know what works. At The Blog House LTD, you’re not working with a faceless agency – you’re working directly with an experienced local professional who cares about your business handily based in North Shields.
I’m not here to sell you a website—I’m here to help you build a sustainable, profitable online presence and most of my clients have been with me 10+ years.
Let’s Build Something Great Together
If you’re ready to take your business to the next level, let’s talk. Whether you need a new site or want to improve your current one, I can help you create a site that ranks higher, converts better, and drives real results.