PPC adverts can be a great way to compliment your natural, SEO web site ranking efforts but if you have every tried PPC advertising you will know that it can be both confusing and costly if you don’t have the time to give your adverts your full attention. CTR, Avg. CPC, Cost/conv If you don’t know what the above Google AdWord acronyms mean then it’s highly likely you are not currently managing your advertising spend correctly and probably spending a … Continue reading PPC & Google AdWords Management